Job Description

Job Title: Senior Data Scientist Marketing Mix Modeling (MMM)

Type : Contract

Work Hours : Must work in PST time zone

Location : Remote (Canada)

Role Overview

We are hiring two Senior Data Scientists with strong hands-on experience in Marketing Mix Modeling (MMM) . The ideal candidate will have deep statistical expertise, solid Python and SQL skills, and the ability to translate modeling insights into business strategy. Experience working with large-scale retail or CPG marketing data is preferred.

Key Responsibilities

• Build, validate, and interpret MMM models to quantify channel effectiveness
• Develop actionable insights and present optimization recommendations to stakeholders
• Integrate internal and external data sources into unified MMM datasets
• Use Python for modeling and SQL for data extraction and transformation
• Collaborate closely with marketing, finance, and analytics teams

Required Qualifications

• 5 7+ years of experience in data science or marketing analytics
• Minimum 2 years of deep, hands-on MMM experience (Bayesian or Frequentist preferred)
• Proficient in Python (pandas, statsmodels, PyMC3 or similar)
• Strong SQL skills for querying and transforming large datasets
• Excellent communication and visualization skills to explain technical insights to business users
• Retail/media/CPG experience highly desirable

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