Job Description

JCPenney Beauty Sales and Education Trainer

This position will be based in the Phoenix market

Job Purpose:

The Beauty Sales and Education Trainer is responsible for driving sales growth by providing exceptional training, education, and support to store teams. This role combines sales strategy, product and service education, and team motivation to ensure the success of the brand in stores.

Strong in-field presence; lead by example through selling and training. Goal driven with an ability to multi-task. Must be creative and resourceful for events. Must be creative in the training of product and motivation of daily/weekly objectives. Strong interpersonal, organizational, and communication skills. Enthusiastic, friendly, positive energy with exceptional customer service and presentation skills.

Sales Performance:

• Achieve monthly, quarterly and annual sales goals for stores as assigned. Achieve all new launch product/service sales goals.
• Identify growth opportunities and propose initiatives to drive revenue.
• Development and oversight of focus door and business driving strategies for their assigned stores.
• Manage weekly and monthly business recap of territory to highlight sales and training opportunities to drive business. 
• Reviews targeted sales reports in conjunction with training plans to identify coaching/mentoring opportunities. Create store specific action plans for training and education needs to increase rank in doors for territory. 
• Completes Sales & Education Trainer Recap form after each store visit; distributes to BM or Supervisor Leading Beauty, GM, FM, DM and reporting manager.
• Monthly and Quarterly review of business results and team performance with Sr Sales and Education Trainer

Education and Training:

• Responsible for delivering all Beauty in-store training and education. Must be strategic and create localized approach to drive business in territory and understand and articulate all Beauty strategies, initiatives, and direction for the overall business. 
• Reviews & evaluates participant skill development during training and makes additional training recommendations to store leadership as needed.
• Coach and develop people in conjunction with a distance learning model, deliver technical skills, workshops, and facilitate classes for associates. Inspire staff to sell the brand even when you are not in the store. Ensure all selling staff can both understand the technical aspects of the brand and simply explain it to their customers
• Stays up to date with salon or make-up trends and styles through social media, industry publications and communications. Participates in on-going technical skills development through company and vendor-provided training and skill practice for total Beauty.

Operational Excellence:

• Ensure store consistency around core operational standards, visual merchandising standards, set execution, and brand launches
• Leads Beauty Managers to effectively execute all business-related strategies including Customer experience, selling protocols and productivity, merchandise presentation, operational process, and event execution.

Customer Experience:

• Manage and oversee all brand launch events and designated brand events through education and planning with the store team. Responsible to achieve event goal plans across territory. Provide sales support during events. Weekend in-store support required for events and master classes. 
• Plan and manage masterclass events to drive awareness, excitement and sales. Manages workshop environment to ensure a quality learning experience. 

Talent:

• Partners with store GM and Beauty Field Manager on any staffing needs. Provides feedback to GM when a staffing issue is presented such as inability to build sales through services, lack of artistry, unwillingness/ inability to improve after education has been provided
• Listens, responds, and acts upon associate concerns in a timely manner and collaborates with appropriate leaders and partners as needed.

Business Performance:

• Role requires up to 80% travel. Role requires weekend shifts during the year. Present in stores a minimum of 4 days each week, with 1 office day per week
• Establish and develop strong partnerships in stores organization to influence participation and positive sales outcomes. Relationships include Beauty and Salon Teams, GM, DM, Pro Team, and Field Manager
• Manages controllable expenses for travel and training supplies.
• Complete all reporting in a timely manner (expenses, sales reports, training recaps, etc.)
• Develop call cycle/calendar 2x month for the entire territory including Beauty Manager/Supervisor r; share access to visit schedules with Store General Manager
• Communicate at least once monthly with all stores within territory to review objectives vs. performance Excel, Word, and PowerPoint skills required. Outstanding oral and written communication, along with strong facilitation skills

Enjoy a rewarding career at JCPenney Corporate, where we offer a competitive benefits package, a vibrant work environment, and the opportunity to make a difference at one of America's most iconic retailers.

• Collaborative and supportive culture: We believe in creating a workplace where everyone feels valued and respected. We encourage teamwork and collaboration, and we are always looking for ways to support our employees' success.
• On-site amenities: Daycare, Grab & Go Store, Coffee Shop, the Local Kitchen, fitness center, free garage parking, golf simulator, arcade, pickleball courts, and vibrant co-working spaces, meeting rooms and wellness rooms. 
• Opportunities for growth and development: We are committed to helping our employees grow their careers and develop their skills. We offer a variety of training and development programs, as well as opportunities for advancement.
• Exciting location: Our corporate office is located in the heart of Legacy West, a vibrant new development in Plano, Texas, with plenty of shopping, dining, and entertainment options.
• Generous benefits: Medical/dental/vision insurance starting on day one, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

  For paid vacation days, as well as eligibility requirements for other benefits, please visit  

About JCPenney

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality, and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty, and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when, and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2024, JCPenney celebrates 122 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement.

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